If you have been posting articles or blogs for any time at all, you probably have heard about the importance of using the proper key words to get search hits. What I mean is; you want google, yahoo, bing and other search engines to find your information and hopefully put it on the first page of a search. Let's face it, we all search the first page for what we want. How do you make that happen?Well, one way is to know what those search engines are looking for to rank the search. Using a tool like Google Key Word Planner can help with that. You may know it as Google Key Word Tool. The name has changed to Planner. It allows you to search key words and see the volume of searches using those words. This give you a good idea of how to title your post or article. What words to include in the body, etc..
I won't bore you with the details. There are a million videos out there that walk you through the process from start to finish. Just go to YouTube and type in Google Key Word Tool or Planner. What I do want to cover is the beginning process that I have not seen in any video. You must have an Ad Words account. When you first go on to the Planner it is going to prompt you to create an ad campaign. This causes a lot of folks to stop because it doesn't match what you just saw in the video. Not to worry, you have to complete the process of creating your first ad in order to get to the tool. Once you create the add, you can pause or delete the add and retain use of the tool. Yes, they are going to require you to enter your billing information. But, you are not billed until you get results from your ad. Once you pause or delete your ad you have nothing to worry about.
If you get stuck, go to help and open a chat box with Ad Words. They do a great job of pointing you in the right direction to get moving again.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.