CONTENT MATTERS: What are you trying to achieve

It has been a few days since the last post so I wanted to discuss what has caused the delay.  I have spent a few days reviewing the importance of content when blogging.  It really does matter!
First, why are you blogging?  Is it more of a journal to put your life into print?  Do you just need somewhere to vent?  Or, are you trying to create a site to drive traffic for profit?  What ever the reason, the content can define the outcome.

Here is an example.  I submitted an article to a very popular ezine, and, it was rejected.  What?  Rejected?  But, it was a good article!  It had all the components suggested by the ezine.  What went wrong.  The blog, that is what went wrong.  In one of my previous post I discussed a method of capturing URLs that the reviewers of the ezine found to be less than ethical.  The way I wrote the post sounded like I was promoting the practice and it even sounded like I was pitching a particular product.  That is all it took to be rejected.  And not just rejected by that very popular site but by another ezine as well.  The fact that a reviewer would actually read previous post in this blog never crossed my mind.  Mistakenly, I assumed they would just be reviewing the article.  But that is what makes particular ezine one of the best, the fact that they will review the author as well.  I have since removed the post and all is well.

The experience gave me cause to review all the post for content.  It became glaringly obvious that what I write today can effect my success down the road.  In my case, the goal is to find and drive traffic to the blog.  I am trying to build an online audience to introduce additional sites that are monetized for profit.  This is what a lot of us do that are or have created an online business.  Often we write without consideration of consequence.  But we need to make sure that what we write and post will move us toward our end goal.

This doesn't mean you can't voice your opinion or promote a product.  It just means that you should take the time to think about what you are trying to achieve with your post.  Define that goal and go for it.